Multi-Platform TVOD
Premium Movies + TV
Re-design and UX of M-GO's iOS and Android TVOD streaming apps, featuring video playback, full Movie & TV catalogue browsing, In-app purchases, Library and Airplay/Chromecast functionality.
My Product Roles
Creative/Art Direction
Visual Design
Experience & Interaction Design
The Challenge
Supplementing their cable subscriptions, consumers had an increasing desire to buy or rent premium content through on-demand streaming services and watch across devices.
Creative Software
Sketch |
Photoshop |
Illustrator |
Brand Guidelines
It was important for the design team to create brand guidelines for both in-house purposes and working with partners and third-party vendors. Meant to be a living document that would change over time to accomodate business and product needs.
SVOD Ideation
Around the time binge viewing was becoming popular amongst consumers, we begain exploring the idea of subscription channels within the core product. I partnered with our product owner to explore and ideate on our potential options.
App Interactions
To help translate my ideas for user interactions to developers, I sketched out a few concepts in storyboard fashion. Interactions and animation in mobile apps create a more engaging experience, through various touchpoints such as loading screens, view transitions and anchor points.
Enhanced Audio
To compliment our robust video playback experience, we explored a partnership with DTS in order to add additional value to the viewing experience with enhanced audio when listening through headphones.
Cross-platform UI
To ensure we had brand and visual consistency in our app ecosystem, we made the decision to go with a custom user interface while respecting platform guidelines accordingly.
Mult-platform and responsive web applications suite.
SVOD barker channel designed to promote subscription sign up to M-GO Channels.
Native iOS mobile application, incorporating iOS Human Interface Guidelines.
iOS
Native app featuring video playback, full Movie & TV catalogue browsing, In-app purchases, Library and Airplay/Chromecast functionality.
Landscape media details and metadata featuring iconic imagery.
VOD
Full featured video playback for both movies and tv shows. Including media-rich meta data, iconic imagery, TV episode selection, Airplay and Chromecast.
Simplistic video interface with primary playback controls.
Easily navigate TV episodes during video playback.
Android
Native Android app, featuring WiFi streaming video support via Chromecast.
Media details feature film/tv trailers and key artwork.
Maintaining visual consistency with iOS native app.
Interface including rich media details with content recommendations, App Loading Screen, and Downloads progress.