Ideal experiences solve business needs and allow users to achieve primary goals without getting in the way.
Axure |
InVision |
Sketch |
Every project has it's own requirements, timelines, and unique restraints. When designing for an optimal user experience, I prefer to focus my strategy through a strict combination of research & analysis, prototyping, testing and iteration.
Rinse. Wash. Repeat.
As designers, we are often tasked with solving business needs with design solutions - some complex, some not so complex. No matter the level of complexity, every designer should have a set of tools which they can select from to help provide solutions (not tricks, tricks are for kids). It is up to the designer or design team which tools they elect to get the job done.
Sitemaps, Wireframes, User Flows, Specs and Storyboards.
Assorted user experience documents.